New Solution Makes Buying Mobile Data Fast, Convenient and Personal for Consumers, Gives Operators Easy-to-Manage Digital Sales and Marketing Channel to Maximise Data Revenues.
HELSINKI, Finland—10 November 2015—At its inaugural event, Nexterday North, Comptel Corporation (OMX Helsinki: CTL1V) today unveiled a disruptive solution that both simplifies how consumers purchase mobile data, and gives operators the power to maximise mobile data revenues. In addition, it enables operators to capitalise on the significant business potential the next two billion Internet users present.
The company’s new FWD solution consists of a native application (app), which lets users buy mobile data packets directly from their Android smartphones whenever they want. Rather than purchasing an inflexible plan based on megabytes or gigabytes, consumers can select a simple, time-based data option, ranging from as short as a minute to as long as a month, and enjoy full use of the Internet.
For example, as soon as a consumer opens up Twitter, or any other app requiring an Internet connection, on her mobile device, she gets a list of available mobile data offers. The consumer selects her desired option, and FWD connects her to the Internet within seconds. Now, she can browse her Twitter feed and explore the Internet without boundaries. She can also check her mobile connection status and extend it at any time.
“Mobile users today are often left confused about how much data they are paying for and consuming when browsing the Internet or using their favourite apps,” said Juhani Hintikka, CEO, Comptel. “FWD is designed to eliminate this – our solution makes using mobile data as easy as making a phone call. Consumers can now understand what they are getting from their operator and consume mobile data in a way that is effortless, contextual, convenient and personal.”
FWD includes a versatile tool, empowering operators to create, sell and market mobile data offers in real time – without needing to modify their network at all. The tool embeds insightful and actionable analytics, so operators can understand their customers like never before. They may price mobile data dynamically, for example, during peak usage times or “happy hours,” enabling them to better monetise mobile data and to efficiently utilise their existing network infrastructure.
The launch of FWD for Android prepaid users is the first step in making FWD a complete digital sales and marketing channel for mobile operators to easily address all Internet users.
“FWD offers operators a unique opportunity to truly shake up their digital sales and marketing processes,” continued Hintikka. “Whether it’s to boost their prepaid business or compete for the hearts and minds of the next two billion Internet users, our solution is a perfect match. It fosters customer engagement and builds trust, making consumers willing to spend more on mobile data without any fear of bill shock or being locked into a data plan that doesn’t truly meet their needs.”
FWD is Comptel’s first SaaS solution and was developed within NXT, the company’s very own start-up incubator.
DNA, the leading provider of prepaid mobile subscriptions in Finland, is expected to roll out the service soon to prepaid customers in Finland, making Finnish consumers among the first in the world to enjoy FWD.
“We are excited to launch this innovative yet simple service. We want to offer the easiest way to buy and use data without the fear of bill shock. FWD gives us a nimble and flexible tool to improve our engagement with new and existing prepaid customers”, said Cedric Kamtsan, VP Handset Business.
About Comptel Corporation
Life is digital moments. Comptel perfects these by transforming how you serve, meet and respond to the needs of “Generation Cloud” customers.
Our solutions allow you to innovate rich communications services instantly, master the orchestration of service and order flows, capture data-in-motion and refine your decision-making. We apply intelligence to reduce friction in your business.
Comptel has enabled the delivery of digital and communications services to more than 1 billion people. Every day, we care for more than 20% of all mobile usage data. Nearly 300 service providers across 90 countries have trusted us to perfect customers’ digital moments.
For more information, visit www.comptel.com.
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