Mobile data is still sold, packaged and marketed in old fashioned and inflexible ways. Customer should be able to buy a data package right when needed, not having to remember complex codes or making an extra effort to top up. Data plans sold should be understable and purposeful, and user should never experience a bill shock.
FWD provides a channel that can be used by your customers right when they need a connection. FWD offering can be managed fast and flexibly in real time – new products and data packages can be created and published within minutes. The dynamic pricing of FWD optimises the product offering based on analytics & recommendations in real time. This will drive major mobile data revenue opportunities through lowering affordability hurdle and creating effective upselling capabilities.