One size fits one
Together with Data Fastermind
, Monetizer allows launching a number of agile, micro-level long-tail campaigns that are mass-tailored for smaller customer segments. The era of one-size-fits-all campaigns is vanishing. This is because the offers have become much more complex, including policy and charging rules, rating and OTT services and covering multiple different subscriptions and potentially networks. Just think about the ultimate offer that contains all the required ingredients such as subscription, rating, QoS, monthly fees, cost control, roaming data package, advice of charge, applications and much more, all in one bundle. It’s not an all-you-can-eat buffet, it’s more-than-you-chew overkill.