THE TOPICS IN THE BOOK
The book consists of four independent chapters that fulfill and complete each other.
DIGITAL BUYING EXPERIENCE
In Chapter one we dig into the digital buying experience. You will learn simple approaches to problems that seem unnecessarily complex at a first glance. You learn the tactics of how Digital and Communications Service Providers win over Consumers. We will walk you thorough an example case of how one Company got 11 million new customers by understanding how the mind of Generation Cloud works and changed their business strategy based on that knowledge. This just one example of the juicy bits: there's a bunch of other cool stuff that will help you grow.
In Chapter two we give you post-Digital Tricks of the Trade. We teach you the simple rules of how the Mobile OTT Movement can be capitalized. WE give you five more concrete ways of how to Monetise your customers' digital moments. We tell you how to easily manage Monetisation - a task that at first might seem complex. And a host of other cool stuff that will help your business grow.
ORCHESTRATE FROM GROUND TO CLOUD
In Chapter three we focus on orchestration. We give you a case example of how nearly a million homes were connected to an Ultra-Fast Broadband with an amazingly short time period. You´ll learn how to redefine Business and Operational Processes in the framework of the post-digitalised world. We give you guidelines on how to assemble the Ultimate Orchestration and how to manage order fallout. And of course a pile of other cool stuff that will help your business grow.
BIG DATA OUT, SMART FAST DATA IN
In Chapter four we dig into real-time marketing and all the fascinating aspects and opportunities arising from it. You'll learn how e.g. insurance companies can detect anomalies through machine learning. We explain thoroughly why you must adopt Intelligent Fast Data as part of your business strategy. We reveal how understanding Fast Data paves the way to Nexterday. And oh, we almost forgot– you'll learn a plethora of other cool stuff too in this last chapter!